Director, Paid Media
Company: True Classic Tees LLC
Location: Calabasas
Posted on: September 19, 2024
Job Description:
Director, Paid Media
Position Overview
True Classic is seeking an exceptional leader to manage and
optimize our paid media channels. This role will focus on team
building and leadership, managing key paid media channels (e.g.
Meta, Google, TV, etc.) to acquire new customers and maximize their
lifetime value. This position reports directly to the Head of
Marketing.
Key Areas of Accountability
- Team Leadership: Hire, develop, and motivate both internal team
members and external partners (e.g., agencies, consultants, SaaS
partners) to foster a collaborative work environment & deliver
exceptional business results.
- Budget Allocation & Marketing Mix Optimization: Allocate
advertising budget optimally across countries, channels, and
tactics to maximize True Classic's profitable growth
potential.
- Existing Media Channels: Optimize and efficiently scale all
existing paid media channels globally (e.g. Meta, Google, TikTok,
YouTube) leveraging best in class creative, the latest ad-tech, and
data-driven insights.
- New Media Channels: Identify, scale, and optimize new paid
media channels (e.g., TV, Direct Mail, Snap, X, Affiliates) to
profitably grow True Classic.
Key Areas of Cross-Functional Collaboration
- Marketing Analytics: Leverage robust analytics and reporting to
uncover trends and deliver actionable insights, enhancing both
customer acquisition and lifecycle marketing performance through
collaboration with the analytics team.
- Marketing Technology: Evaluate and integrate marketing
technology tools that improve campaign efficiency, customer
targeting, personalized messaging, and marketing automation in
close collaboration with the tech team.
- Product Development & Marketing: Collaborate closely with the
product team to identify new product opportunities and craft
compelling narratives that resonate with our audience, elevating
True Classic's market presence.
- Creative & Content: Influence the creative team on paid media
channels needs to ensure optimal content delivery (e.g., videos,
statics, copy) that drives both customer acquisition and lifecycle
marketing efforts.
- Commercial: Partner with the commercial team to identify and
leverage paid media marketing programs to profitably grow across
sales channels and countries.
- FP&A: Provide strategic insights to the finance team to
enhance customer acquisition and optimize marketing efficiency.
Requirements
- 7+ years of marketing experience with a proven track record in
a senior leadership role.
- Strong experience efficiently managing 8-9 figure budgets on
Paid Social (Meta) and Paid Search (Google) is a must.
- Bachelor's degree in Marketing, Business, or a related field
(MBA preferred).
- Familiarity with e-commerce, direct-to-consumer brands, and
omnichannel retail is highly preferred.
- Strong analytical and problem-solving skills with the ability
to translate deep consumer insights into actionable marketing
strategies.
- Excellent project management and organizational skills,
including the ability to drive ideas from concept to completion
quickly.
- Excellent communication and interpersonal skills with the
ability to effectively collaborate with diverse
stakeholders.
- Entrepreneurial spirit; willing to roll up sleeves and do
whatever it takes to achieve the best results and win as a
team.
- Proven track record of successfully leading and managing
marketing teams; strong leadership abilities including mentoring,
coaching, and inspiring teams.
- Ability to adapt to a fast-paced, dynamic environment and drive
change effectively.
Company Overview
launched in late 2019 and has grown to become one of the hottest
direct-to-consumer men's apparel brands. We are on a mission to
empower over 100M people worldwide to look good and feel good by
the end of 2034.
At True Classic, our mission is to empower everyone to show up as
their best self. We continually strive to build a community that
invites creativity, curiosity, and innovation; and that can only
start when we bring diverse voices to the table. As an equal
opportunity employer, we stay true to our mission by ensuring
everyone feels more confident being exactly who they are.
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Keywords: True Classic Tees LLC, Laguna Beach , Director, Paid Media, Executive , Calabasas, California
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