Marketing Director

Company: Aquent
Location: Los Angeles
Posted on: November 14, 2024

Job Description:

An established law firm is seeking an experienced marketing professional with a proven track record of developing and executing successful, data-driven marketing strategies. The ideal candidate will enhance brand awareness, drive client acquisition, and position the firm as an industry leader. If you're a creative and results-oriented leader with a passion for impactful marketing, we encourage you to apply!Responsibilities:

• Develop and execute comprehensive marketing strategies that align with the firm's overall objectives and position it as an industry leader.
• Drive brand awareness and positioning through innovative and impactful campaigns, ensuring consistent messaging across all platforms and channels.
• Oversee the planning and execution of digital marketing, advertising, and promotional activities, including SEO, SEM, social media, email marketing, and content marketing.
• Lead client acquisition efforts focused on optimizing return on investment (ROI) and conversion rates.
• Analyze market trends, industry developments, and competitor activity to optimize marketing strategies and identify growth opportunities.
• Utilize data-driven insights to continuously refine marketing strategies and tactics.
• Manage the marketing budget, ensuring resource allocation aligns with strategic priorities and delivers measurable outcomes.
• Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, accountability, and professional growth.Qualifications:
• Bachelor's degree in Marketing, Communication, or a related field.
• 7+ years of marketing experience, preferably within the legal industry.
• Proven experience leading successful brand positioning and digital marketing campaigns.
• Expertise in campaign management and reporting tools for Google, Meta, and Bing.
• Demonstrated proficiency in Adobe Creative Cloud (Illustrator, Photoshop, Premiere Pro, After Effects).
• In-depth knowledge of market research, consumer behavior, and marketing analytics.
• Excellent communication and interpersonal skills.
• Creative thinker with a strong analytical mindset and problem-solving abilities.
• Proven leadership skills, with a track record of inspiring and motivating teams to achieve ambitious goals and exceed performance expectations.
• Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment.Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
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Keywords: Aquent, Laguna Beach , Marketing Director, Executive , Los Angeles, California